Nov 23 There is a lot of controversy around what place, if any, a demand generation team has in impacting your brand. Let me state up front that I am not advocating that demand generation and awareness building are the same thing. But demand generation, by definition, is all about driving a behavior and then, being able to effectively measure it.
Get the most important digital marketing news each day. By submitting this form, you agree to Third Door Media's terms. We respect your privacy. Amy Gesenhues on July 23, at In November of last year, Kline was awarded the ad: When asked to name her favorite AOL content marketing campaign, Kline told us that was like asking a parent to pick her favorite child.
A strategy that balances culture and code is crucial to brand success now more than ever. Take control of your data, take risks, test out new platforms, and select partners that help you tie all of these efforts together. Content marketing is about adding value to consumers, not advertising to them.
At AOL, we market to consumers but also have a large B2B marketing arm that helps brands and content owners achieve their marketing goals through content marketing and programmatic platforms.
Creating great content is impossible without an understanding of your audience. And getting content to cut through the clutter is impossible without open partnerships and industry leading distribution.
Video is a key pillar of our marketing strategy and those of our brand and agency customers.
Brands partner with us to co-create or curate from this wide variety of content and formats through Partner Studio. Brands are given the opportunity to work directly with our team to customize their custom content campaign from a range of ad formats, custom videos, editorial content such as listicles, photo galleries and more.
Yes, we have a central team that manages our own content marketing programs. Our marketing team ensures that we have an overarching strategy that spans across our product pillars to communicate a cohesive and consistent message in market.
The team will agree that this is easier said than done considering the number of products that AOL has and the rapid rate of transformation across the industry, and even within our own company as of late. As the industry continues to move at a breakneck pace, the guiding light and mandate for all content produced is to put our clients at the center of all our efforts and create value for them every day.
For our brand and agency customers, our content marketing services and offerings come through the newly created Partner Studio by AOL team and our goal is simple — bring our clients the very best in creativity married with the very best in technology and data to engage their customers in unique and entertaining ways.
As many content marketers know, this question is a complicated one to answer. The first installation of those results is published in our recent white paper, The Alchemy of Connection.
Can you share any recent client content marketing campaigns created by AOL? A recent client campaign that is actually still running across our network is work that we are doing with Georgia Pacific.
We are working with the CPG giant to bring to life six of their portfolio brands in a campaign that focuses on the principles that no two parents are the same, but they all can agree on one thing — family comes first. The widespread program sets out to celebrate the many unique trials and tribulations of parenting while offering support to hardworking parents who are trying to find balance and serenity in their daily lives.
How does AOL personalize its content marketing? As any marketer will tell you, the connection and level of engagement that a brand has with its customers is crucial to the success of a custom content campaign.
Brands have the unique opportunity to leverage all that they understand about their audience and cater to them directly. AOL does this through targeting technology and best in class data that spans legacy demographics and psychographics all the way through multi-touch attribution that reveals the true drives of consumer behavior and brand ROI.
Video and mobile have exploded and show no signs of slowing down. We are working with brands every day to determine how they can best use custom video solutions to reach their audiences and how mobile should be a key part of these programs, whether this means creating an app to complement the overall mission or using mobile ads to reach a targeted audience.
We call this strategy Content — content made in every format, on every device, for every audience, every day. We push out a lot of content across our owned and operated sites and syndication platforms. What has AOL learned about audiences from its content marketing efforts?
Audiences consume content for many different reasons, and there is no one-size-fits-all strategy. The success is in the foundational layer of revealing data.
For AOL, that means developing content programs rooted in consumer insight and market trends — across every device and format. We believe the market will further consolidate and many of the players left standing will continue to create closed ecosystems that lock brands and consumers in, so to speak.
We believe this approach is bad for the market and discourages innovation. Our goal is to simplify the market for our customers without compromising the control they have over their own data and creative tool-set.
From toshe was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas.Helpful Strategies for Identifying and Leveraging Brand Influencers. By Expert commentator 06 Nov, that doesn’t make the challenge of identifying and leveraging brand influencers any easier.
a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from . Mar 23, · Making the Most of Your Brand: Leveraging Brand Equity Through Branding Strategies.
Every brand runs marketing campaigns, but not every brand knows how to engage with consumers. This is where brand activation comes into play.
At the ANA Brand Activation Conference in Chicago, some of the biggest U.S. brands–Hewlett Packard Enterprise, Ford, Coca-Cola and more–discussed their strategies for brand activation.
There are 10 key strategies for successful email marketing according to the Guide to Multichannel Marketing. By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking Report.
Top 10 Email Marketing Strategies. 1. Strategies for Maximizing Brand Equity Brand managers are responsible for implementing strategies that increase brand equity, without damaging the brand’s reputation or long-term profitability.
This is done by focusing on the following 8 factors. Home eMarketing Blog 4 Key Strategies to Strengthen Your Brand. 4 Key Strategies to Strengthen Your Brand.
Posted by: By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.