Being called coach may or may not allow them to slap you on the ass when you get a promotion or […] Apr 8, at Being called coach may or may not allow them to slap you on the ass when you get a promotion or settle into a healthy long-term relationship.
When you pick up a Coke, you know exactly what the soda is going to taste like. You know that the Lexus will have more luxury features than the Hyundai. When you pick up the latest Nora Roberts novel at the grocery store or a James Patterson book at the airport, you know what types of stories are within those pages.
Known brands are comfortable, familiar, and come with limited risk. How do you identify your unique author brand? By implementing this formula: Where it gets tricky is if you write in different genres, for different age groups, and have a wide scope of work under your belt.
You just need to find your common denominator. For each one of your books, fill in the following: Primary themes One line about the protagonist Genre category Then, go through and highlight any patterns.
Start out by asking yourself a few questions: Where do you live? What is your day job or background?
What did you study in school? Are you considered an expert in any field? Do you have kids? Once you have your list, highlight the responses that directly link to the book. For example, if you write a cozy mystery series and you also love to knit, that would be a key part of your brand.
Use your responses to come up with a tagline and a brand summary. Think of your tagline like a Twitter bio: Your brand summary should be longer, three to four lines, and should convey a clear message about who you are. For example, my tagline and Twitter bio is: Publicist, triathlete, and all-around hustler.
My brand summary is: I frequently jump off cliffs and build my wings on the way down.
I encourage all of you to take some time, go through the steps outlined above, and create your unique tagline and brand summary.
The Independent Authors Conference is the only writing conference dedicated to helping independent authors publish successfully.Information that is gathered from visitors.
In common with other websites, log files are stored on the web server saving details such as the visitor's IP address, browser type, referring page and time of visit. Information that is gathered from visitors.
In common with other websites, log files are stored on the web server saving details such as the visitor's IP address, browser type, referring page and time of visit. This is an advanced guide to building your personal brand. There is a lot of information covering many different steps you can take to build your personal brand.
However, not everything in this guide needs to be followed to reach your goals. Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy.
Your distribution. What Is YOUR Personal Brand? By Marla Tabaka Marla Tabaka is a small-business adviser who helps entrepreneurs around the globe grow their businesses well into the millions of dollars. If you need to choose a great brand name for your product, service or business, start by considering the importance of the name in your branding efforts.
Your name is an extension of your brand, and it can reinforce the value you provide or distance you from it.